THE
OPPORTUNITY

You can choose which Franchise Model Suits you best
Have your own Go Waffle Store
Use our brand in your existing store.

TRADITIONAL FULL-STORE MODEL

In our traditional full-store model you replicate our flagship shop in your desired location. You are a 100% Go Waffle Store, stocking our full range of products.

CONCESSIONARY STORE-WITHIN-A-STORE MODEL

In our concessionary store-within-a-store model, you place our brand as a store, within your store. Think of Argos in Sainburys or Costa in Next. It’s designed for people with an already established retail food business.

6 KEY BENEFITS of a go waffle franchise

The Go Waffle Franchise Model has a multitude of benefits. But here are 6 that we feel are key:

1

Low-Cost Investment
Our entry price is small compared to other franchises.

2

High Gross Profit
Low cost of sales at around 25% of turnover

3

Low skill & training level
easy to find and train staff + leavers can be replaced with relative ease

4

Scalable
Once you have run one Go Waffle store, it’s incredibly easy to duplicate and run more.

5

A New & Innovative Brand
as a relatively new brand, you have a chance to get in early and at a reduced price.

6

Ongoing Support
We want you to succeed as much as you do – and we’ll be there to support you each step of the way.

DELIVERING YOUR STORE

Delivering Your Store

This is your business and your store. You choose the location where you want, and you open when you want.

Before you sign your franchise agreement with us, we are happy to discuss your chosen location with you. We can even come and view the proposed site if you would like us to.

Once you have decided to proceed, we will support you getting your store ready in the following ways: 

As well as delivering your store, we offer the following Pre-Opening Consultancy to get you ready:

Your success is our success:

We want our Go Waffle Franchisees to succeed and we will be there for you every step of the process.

We’re With You Every Step on the way

Delivering Your Store

we work hand-in-hand with you in finding your store and getting it ready for action

Pre-Opening Consultancy

bespoke advice to prepare you for all aspects of your future business

Two Phase training

hands entraining and resources that get you cup to speed in the practical running of a Go Waffle Franchise.

Ongoing Consultancy

now your up and running, we’re still only a phonecall away

Marketing Support

we’ll help boost your sales with our awesome brand and online social media support

TWO PHASE TRAINING

We offer a two-phase training scheme to prepare you for running your store.

Phase one

We invite you to spend time working at one of our already existing shops. You will get to see the shop in action, the procedures we follow and you will receive hands-on training in every aspect of the practical running of the business.

  • Time length: 3 days

  • Open to: Two managers or key figures who will be working in your store.

  • Location: One of our pre-existing stores

Phase two

We will supply you will an experienced Go Waffle worker to work in your shop for the first three days when you open. They will facilitate the workflow, help overcome any problems, and advise you on best practices as your shop evolves.

  • Time length: 3 days

  • Package: One experienced working in your store.

  • Location: In your store

As well as these two phases of hands on training, we will also provide you with:

Rest assured you will have all the support you need to be fully ready for your Grand Opening!!

ONGOING CONSULTANCY

Congratulations. Your shop is open and running. And the money is coming in. But you are still learning....

Don’t worry, we are still here to help.

Most of the procedures you need are in our operations manual. This will be your first port of call. But we will still be available – only a phone call away.

We will also maintain our relationship with you in a more formal way:

As we say if you need more than this, we are only a phonecall away!

Marketing support

Our Innovative Marketing Team will support you all the way.

Truth be told, when we set up our first Go Waffle Shop, we didn’t do any marketing., The product sold itself. As we are sure you will find out, as soon as someone walks out of your store with one of our scrumptious and beautifully presented Bubble Waffles, people will be stopping them in the street and asking them where they bought it from.

But since those early days, we have invested heavily in branding. Our ‘cute’ design from our Branding Consultant in London is based

And we have a social media account in both Facebook and Instagram which follows our brand guidelines and constantly pushes our products and brand in front of your customers and potential customers.

All our franchisees have access to continuous support from Go Waffle's marketing team, and receive the following:

Our marketing team will take care of all national marketing on your behalf. You can just sit back and reap the rewards.

Earning potential

Whichever Franchise Model you choose, you’re looking at an awesome Gross Profit of around 75% of Sales

The traditional full-store model

The traditional full-store model allows for high turnover and a high gross profit. Net profit will depend on factors such as the rent you pay and the efficiency of staffing within your business.

We would expect a shop in a good location to easily achieve the following:

Year 1Year 2year 3
Revenue Goal: £100k Revenue Goal: £130k Revenue Goal: £160k
Gross Profit Goal: £75k Gross Profit Goal: £97k Gross Profit Goal: £120k

CONCESSIONARY STORE-WITHIN-A-STORE MODEL

The concessionary store-within-a-store model allows for an additional stream. Factors such as rent and rates will already be accounted for by your existing business.

The following figures are estimation based on placing a Go Waffle Store within a Chinese takeaway with average sales.

Year 1Year 2year 3
Revenue Goal: £40k Revenue Goal: £50k Revenue Goal: £60k
Gross Profit Goal: £30k Gross Profit Goal: £38.5k Gross Profit Goal: £45k

our pricing

Our pricing scheme is highly competitive for fast food retail franchises, and includes a discount for franchisees willing to get started in 2023.

TRADITIONAL FULL-STORE MODEL

The traditional full-store model allows for high turnover and a high gross profit. Net profit will depend on factors such as the rent you pay and the efficiency of staffing within your business. Your revenue goal will depend upon location and footfall, but we would expect a shop in a good location to easily achieve the following:

fees

Franchise Fee: £11.5k *

Management Service Fee

Investment

Equipment: £1.5k

Marketing: £500 Total

Total Investment

£13.5k + vat

income

Revenue Goal: £100 - 160k

Gross Profit Goal: £75 - 120k

Net Profit Goal: £60 - 75k

Breakeven: 12 - 18 months

CONCESSIONARY STORE-WITHIN-A-STORE MODEL

fees

Franchise Fee: £11.5k *

Management Service Fee

Investment

Equipment: £1.5k

Marketing: £500 Total

Total Investment

£13.5k + vat

income

Revenue Goal: £40-60k

Gross Profit Goal: £30-45k Net

Profit Goal: £60 - 75k

Breakeven: 12 - 18 months

You can Download our Go Waffle Franchise Pack for more detailed information on our franchise opportunity and the costs involved.

*These sums are estimations based on our current business. They not guaranteed by any means.

Start Your Go Waffle Adventure Today

Book a No-Pressure Discovery Call

Simply book the best time for a call by clicking the button below, and we’ll hop on a call and have a chat. You can also download our franchise pack below…

Become a Go Waffle FRANCHISEE

We are looking for enthusiastic, business-minded, customer-focussed entrepreneurs to help us create a network of Go Waffle Shops throughout the UK. Download the Go Waffle Franchise Pack, or schedule a call, and start your Go Waffle adventure today.