5 Reasons Go Waffle is Special

Our Story

The first Go Waffle shop launched in Durham City in 2021. It quickly established itself as a major food attraction in the city with little initial marketing. Its reputation spread through word of mouth based on the taste and presentation of its products, and the friendliness and dedication of its staff.
Go Waffle transcends age, gender and race. It appeals to anyone with a sweet tooth – and anyone who fancies something just that little bit special. It could be a treat for yourself or a friend, a birthday present, or just the perfect way to spend a few minutes of your day – to change and uplift your mood.

WHY START NOW?

After an amazing 2022 for our Go Waffler flagship shop, in the old part of Durham City, we decided to offer the opportunity to franchise our brand. Either as a standalone shop, or a shop-within-a-shop via our concessionary model. In an economy that is stuttering and leaving people feeling uncertain and sometimes sacred, Go Waffle has the power to lift people’s spirits and brighten their day. Go Waffle is a pandemic-proof, recession-proof, vibrant opportunity to make a living bringing happiness into people’s lives.

Go Waffle has the power to lift people's spirits and brighten their day

We’ve made franchising with Go Waffle so very easy...

You can have your own Go Waffle Shop selling our full range of delicious products. Or you can add our full or partial range of our products to your current business. Whatever you decide, we’ll be with you every step of the way. We’ll help you succeed with business consultation, tried and tested procedures, marketing solutions and staff training. And much much more.

Interested? read on...

This website will give you an overview of our franchise opportunity. And if you want to know more, just give us a call or drop us a line.

our vision & values

Our Vision and Values

our vision

our values

people come first

We want to make sure that our shops and products make our staff and customers happy.

everyone belongs

We won’t discriminate on the basis of age, gender, nationality or race.

we find a way

We see difficulties as opportunities rather than problems. They can help us to learn.

never stand still

We always want to be better. We learn and we adapt. Innovation is key.

be kind ❤️

Whatever is happening, we can always be kind.

why go waffle

Okay - so here's our secret

(don't tell anyone will you!).

We have four products people love:

bubble waffles

made with our own secret recipe (ssshhh!)

ice creams

only award-winning ice cream will do

bubble teas

Fruit or milk tea bubbly deliciousness

milk Medleys

creamy yorvale ice cream shaken with milk

We're not content to just sell these four products. We want to make them the BEST out there. Our ingredients matter... and there's more...

We source

We always use super high quality ingredients

We combine them!

We combine different products to give taste sensations

We innovate.

We are always upping our game with new variations

Start Your Go Waffle Adventure Today

Book a No-Pressure Discovery Call

Simply book the best time for a call by clicking the button below, and we’ll hop on a call and have a chat. You can also download our franchise pack below…

Become a Go Waffle FRANCHISEE

We are looking for enthusiastic, business-minded, customer-focussed entrepreneurs to help us create a network of Go Waffle Shops throughout the UK. Download the Go Waffle Franchise Pack, or schedule a call, and start your Go Waffle adventure today.